W Hotels Undress The Nation to Find Out
What's Underneath And Survey Says ... President Bush Wears Boxers,
Tobey Maguire, Briefs, Kid Rock Goes Commando.
WHITE PLAINS, N.Y., Jun 18, 2002 (BUSINESS
WIRE FEATURES) -- Bill Clinton may have been Commander in Briefs,
but American women say President George W. Bush is a boxer guy.
In an attempt to answer an age-old question,
W Hotels is undressing the nation to find out what's really
underneath: boxers or briefs. A W Hotels study(a) of 1065 American
females ages 18 or older conducted by Guideline Research and
Consulting Corporation, exposes what women really think famous
men around the globe are wearing:
Boxers: Briefs: Commando:
------- ------ ---------
Michael Bloomberg Tiger Woods Howard Stern
President George W. Bush Mel Gibson Lenny Kravitz
Will Smith Pierce Brosnan Kid Rock
Regis Philbin Richard Gere
Ben Affleck Matt Lauer
Carson Daley Freddie Prinze Jr.
Jon Stewart Derek Jeter
James Gandolfini Hugh Jackman
the fixation on underwear? The survey was conducted as part
of the launch of W Hotel's new "Hang Loose" package. Guests
will get more than just a good night's sleep when they book
a "Hang Loose" package at reduced summer rates. Available at
any one of W's 16 hotels every weekend this summer, anyone booking
"Hang Loose" gets a free pair of limited edition Joe Boxer-designed
"Wonderwear" boxers and two cocktails. Packages start at $109
kick off the launch, June 18th has been designated "Hang Loose"
day. The morning commute is bound to heat up as New York becomes
a "State of Undress" with bold New Yorkers from various walks
of life sporting nothing but boxers on their way to work.
In each W city around the globe, similar celebrations are planned:
-- W Chicago packs an extra punch with
a boxers vs. brief match between underwear-clad models.
-- W San Diego's construction workers will take on their own "unfinished"
look by braving the elements and building the foundation in their
-- W Seattle will "tie one on" with "Wonderwear" garlands wrapped
around the hotel.
-- W San Francisco will canvass the city with sexy scenesters
donning boxers. The day will climax with a twister match.
-- W Los Angeles will salute Southern California by flying "Wonderwear"
boxers at full mast on their own long pole. Additionally, L.A's
guests will be greeted in the lifts by "Wonderwear" clad elevator
-- W Honolulu's renowned Friday night "Wonder Lounge" party perks
up with scantily clad bartenders.
-- W Atlanta invites locals to "hang loose" in W's Living Room,
enticing them with martinis and prizes for those brave enough
to reveal their choice of boxers or briefs.
-- W Newark Suites will host a Boxer Club party where guests literally
party with their pants down!
-- W New Orleans has couples stopping traffic in their briefs
while the weekly downtown concert series has the band donning
first W Hotel opened in New York in December 1998. There are
now five W Hotels in New York City (W New York, W New York --
Court, W New York -- Tuscany, W New York -- Union Square and
W New York -- Times Square) and 16 hotels brand-wide in the
U.S. and abroad. New W Hotels are in development or under construction
in San Diego, Mexico City and Seoul, Korea.
Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with more than 740 properties
in more than 80 countries and 110,000 employees at its owned
and managed properties. With internationally renowned brands,
Starwood is a fully integrated owner, operator and franchiser
of hotels and resorts including: St. Regis, The Luxury Collection,
Sheraton, Westin, Four Points by Sheraton, W brands, as well
as Starwood Vacation Ownership, Inc., one of the premier developers
and operators of high quality vacation interval ownership resorts.
For more information, please visit
www.starwood.com or visit
the W website at
The survey is based on 1.065 telephone interviews conducted
by Guideline Research and Consulting Corporation on a national
omnibus survey during the period of May 17-19, 2002. The omnibus
was conducted among a nationwide cross-section of adult American
females age 18 or older living in the United States. These respondents
were drawn from a nationally projectable RDD (random digit dialing)
telephone sample. The margin of sampling error is +/- 3 percentage
points on the total.