PASADENA – CBS says it's delivering
on the promises it made to keep David Letterman with the network,
heavily promoting his "Late Show" and scheduling what it hopes
will be stronger lead-ins to the program.
"We had a very easy negotiation with
David Letterman," CBS President Leslie Moonves said wryly of
this spring's contentious talks with the entertainer, who considered
jumping to ABC.
Letterman's representatives made specific
programming demands, including scheduling the new "CSI: Miami,"
a spin-off of the hit drama "CSI: Crime Scene Investigation,"
at 10 p.m., Moonves told members of the Television Critics Association
The network responded by scheduling the show
for 10 p.m. Mondays this fall, Moonves said, although its contract
with Letterman didn't require it to do so.
CBS also agreed to use the resources of parent
company Viacom Inc. to heavily promote the "Late Show" on MTV
and other properties.
And the network clearly is trying, Moonves
said, recounting a joke comedian Jon Stewart made about how
often Letterman was mentioned during the network's recent broadcast
of the NCAA basketball championships.
"There was so much promotion I thought
Letterman was playing Duke in the semifinals," Stewart cracked.