LOS ANGELES -- Comedian Jon Stewart is taking
his satirical-newscast routine to Cable News Network's international
division, CNNi.
Starting Sept. 21, CNNi will air a special
weekend edition of the Comedy Central cable network series "The
Daily Show with Jon Stewart" on CNNi outlets reaching 161 million
homes worldwide, a CNNi spokesman said on Wednesday.
The international edition, drawing the best
material from the previous week's Comedy Central segments --
with an emphasis on global topics -- will air on CNNi channels
each Saturday and repeat on Sunday.
Stewart, already familiar to foreign TV audiences
as two-time host of the music industry's Grammy Awards show,
has anchored "The Daily Show" on comedy central since 1999.
The half-hour nightly news spoof, reminiscent
of the "Weekend Update" segment on "Saturday Night Live ( news
- Y! TV)," won the prestigious Peabody Award for excellence
last year.
The 39-year-old comedian previously hosted
"The Jon Stewart Show" on MTV, which later aired in syndication.
His debut book, "Naked Pictures of Famous People," a collection
of humorous what-if essays, received critical acclaim and made
the New York Times bestseller list.
Earlier this year, Stewart appeared in the
dark film comedy "Death to Smoochy," which also starred Robin
Williams, Edward Norton, Danny DeVito and Catherine Keener.
CNNi executive Rena Golden told Daily Variety
the network felt Stewart's low-key humor would translate well
abroad.
"We made this decision on the merits
of Jon himself," she said. "He has a quick wit, but he's not
overwhelming -- he's not the stereotype of an overpowering American."
According to Variety, Stewart's youth appeal
was a key factor in CNNi's decision to bring him on board, as
the majority of its viewers are aged 30 to 49, a younger demographic
than its American sister network.
The deal also follows a growing tendency
of sister networks to "repurpose" programming from each other.
In this case, the international outlet of CNN, a unit of AOL
Time Warner Inc., is recycling a show originating from Comedy
Central, a partnership between Time Warner Entertainment and
Viacom Inc..
A CNNi spokesman said "The Daily Show"
will join a growing roster of "feature" programming on the international
news network, including "Inside Sailing," "The Music Room" and
the trend-oriented "Design 360."