Steve Kroft: (Voiceover introduction)
In the world of comedy, the saying goes, satire is something that
closes on Saturday night. But not this year, at least when it
comes to poking fun at politics and the media. The endless election,
the continuing Clinton scandals, and the travails of the new administration
-- it provided lots of material for Letterman, Leno and "Saturday
Night Live." But nobody has benefited more than Jon Stewart, whose
satirical coverage of the 2000 election has just earned him a
prestigious Peabody Award. Stewart's "Daily Show" on Comedy Central
cable is not coincidentally in direct competition with the 11:00
news in most of the country, and its sharp, edgy humor is stealing
an audience.
(Footage of "The Daily Show With Jon Stewart")
Kroft: (Voiceover) It is television
news' evil demented twin, so full of itself it almost looks real.
At a time when more and more news broadcasts are produced as entertainment,
Jon Stewart anchors an entertainment show disguised as news. With
a nod and a wink, Stewart and his team of reporters deconstruct
the day's events and personalities and have a go at all of the
conventions of television news itself, like sweeps week hype.
Jon: I think why this works is
there's a real frustration out there with the aggregate, assaultive
effect of television news. If you were to watch television news,
you would think we are in not only a deep economic depression,
but a rampant crime wave. And not only that, that your children
are not safe from bacteria that may or may not be growing in your
bathroom.
Kroft: You don't have to go too far to
satirize it.
Jon: No.
Kroft: What do you think of George
W. Bush? Do you think he's funny?
Jon: I think he might be funny privately.
When I see him on television, he's acting. Is he a good actor?
Not really. When he got through the inauguration speech, people
were kvelling, "He read it so beautifully!" They literally
said, "I thought at that inauguration he was presidential."
He was being sworn in as president! What did you expect?
(Footage of Jon and Kroft in Jon's office)
Kroft: (Voiceover) Jon Stewart
is smart, which is one of the first things you notice about him.
Jon: I would have tidied up but I . .
.
Kroft: Hey, this is . . .
Kroft: (Voiceover) The second
is that his bare-brick office looks like a senior dorm room on
Sunday morning.
Jon: You guys want a gum ball? (Jon pulls
a bag of gumballs out of his desk)
(Footage of Jon working)
Kroft: (Voiceover) But as the
co-executive producer and managing editor, he oversees almost
as many correspondents, producers and writers as many real news
broadcasts.
Kroft: This is your cigarette substitute?
Jon: Yeah, pretty much.
(Footage of Kroft blowing bubbles)
Kroft: Do you have, like, a news desk
here that reads the wires every minute and . . .
Jon: We're completely fake. We -- we
go by if somebody's got CNN on in their office and they go, '"Guys,
get in here. You're not going to believe this!"
Kroft: But you do watch CNN.
Jon: Oh, yeah. We -- we keep our TV probably
tuned mostly to CNN. And, you know, if we want fair reporting,
then Fox. You know, they report and we decide. I don't know if
you knew that. We're really good that way.
Kroft: You check facts.
Jon: We would never think to do that,
to check actual facts. That's just not something that we -- that
would ever occur to us.
Kroft: But it doesn't matter.
Jon: Exactly. We have no credibility
issue because we have absolutely no credibility.
Kroft: (Voiceover) So it's no
problem to cover the Clinton pardon investigation by standing
in a far corner of the studio with a picture of the Capitol electronically
imposed behind them.
(Excerpt from "The Daily Show With Jon Stewart";
footage of "The Daily Show With Jon Stewart" with Mo Rocca)
Kroft: (Voiceover) It was last summer
when they were dispatched to the political conventions that Stewart
and his crew moved from cult pleasure to cable hit. "The Daily
Show" and the political convention seemed to be made for each
other.
Jon: We're a fake news organization covering
a fake news event. Did you go to the conventions?
Kroft: No.
Jon: Rightfully so. Because it's their
promotional ad for the party. We -- we, as a fake news organization,
should have been the only ones there, but there were, like, 15,000
of you guys just walking around. "Oh, do you believe these
guys? It's a whole big song and dance." Well, then leave!
We think it's goofy! We're staying!
Kroft: (Voiceover) By the end
of the second convention, not only did everyone know who they
were, they were playing along.
(Excerpt from "The Daily Show With Jon Stewart"
with Jon and Peter Jennings)
Jon: William Bennett asked me for my
autograph for his kid. You've seen the show. If you were William
Bennett, would you even talk to me?
(Footage of "The Daily Show With Jon Stewart
with Joe Lieberman; Stewart's correspondents; nice shot of Carell
kissing Nancy on the cheek backstage)
Kroft: (Voiceover) Stewart's correspondents
are all experienced comedy veterans. Vance DeGeneres wrote TV
sitcoms; Stephen Colbert started with "Second City TV"; Mo Rocca
once wrote news for a PBS children's show; and Steven Carell and
Nancy Walls, who are married to each other, have both worked on
"Saturday Night Live."
Kroft: The correspondents on the show
are -- are very good.
Jon: Unbelievable. I mean, the one thing
that I realized early on is if this show's funny through and through,
I win. Whether I have anything to do with it or not, I'll win.
(Footage of Stewart; Smithberg; writers)
Kroft: (Voiceover) At "The Daily Show,"
Stewart polishes jokes with his boss, Madeleine Smithberg, who
created the show and with a staff of writers and he is in and
out of editing rooms.
(Footage of "The Daily Show With Jon Stewart")
Kroft: (Voiceover) He screens every piece,
critiquing and doctoring the script.
Kroft: We were in the editing room and
we were watching one of your reporters walk down the street and
there was something really wonderful about the way -- about his
walk, about his smirk, about the furrowed brow.
(Footage of Vance DeGeneres doing a story)
Jon: They go to the same school you guys
have gone to. It's that sort of -- that manufactured emotion that
comes from having to go from a tragic ocean disaster where 90
people are lost to, '"And we'll meet a dog and you won't
believe how much he loves ice cream!"
(Footage of Stewart; wardrobe crew; William
& Mary Soccer emblem on shirt worn by Stewart)
Kroft: (Voiceover) Jon Stewart was born
Jonathan Stewart Leibowitz 38 years ago and raised near Trenton,
New Jersey, before going off to William & Mary. He started
out studying chemistry, but after two years, switched to psychology.
Jon: Apparently there's a right and wrong
answer in chemistry; whereas in psychology, you can say whatever
you want as long as you write five pages. (Footage of Jon; New
York City; photo of Jon)
Kroft: (Voiceover) He took that psychology
degree and became a bartender, then chucked it all to set out
for New York City hoping to make it on the comedy club circuit.
Instead, he found himself waiting tables while waiting for a break.
Kroft: Why did you change your name?
Jon: Leibowitz sounded too Hollywood.
(Jon smiles)
Kroft: Did you think of quitting, think
about do -- doing it again?
Jon: Quitting? I wasn't even in it.
I don't think you can quit something before you're in it.
Kroft: Stopping. I mean, that -- did
you -- did you say, 'I'm never going to do this again?'
Jon: I thought of stopping every day
for four years, the first four years.
Kroft: What was your big break?
Jon: I don't know that there -- I mean,
I don't know that there is such a thing.
Kroft: Are you still working in a restaurant?
I mean, you got a break.
Jon: It's funny -- it's funny you mention
that. It's Bennigan's. The big break for me was deciding this
was my life, was deciding that no matter what, hell or high water,
no turning back. I'm going to do this and get as good at it as
I can get.
(Footage of "The Daily Show With Jon Stewart")
Kroft: (Voiceover) And what Stewart's
best at is a brand of political satire that's made him a household
name to Americans under 30, many of whom, believe it or not, get
most of their news from late-night comedians; a fact politicians
have been quick to recognize.
(Excerpt from "The Daily Show With Jon Stewart";
footage of McCain, Carell on Straight Talk Express)
Kroft: (Voiceover) During the New Hampshire
primary, Senator John McCain let correspondent Steve Carell ride
aboard the Straight Talk Express.
Jon: So Carell goes on McCain Express
and he's giving him you know, "Favorite movie. Favorite dish.
Favorite color."
(Excerpt from "The Daily Show With Jon Stewart"
in which Carell asks McCain about his large number of misappropriations;
McCain looks stunned; Carell cracks up and says, "Just kidding.
I don't even know what that means!")
Kroft: You have all sorts of journalists
that come on your program. You have all sorts of politicians who
come on your program.
Jon: Right. Right.
Kroft: And they watch it. They know what
it is. What do you make of it? I mean, it's almost like an acknowledgement
that -- that their world is filled with . . .
Jon: Sure. Who loves -- who loves more
than to come on and go, "You're right, kid. We're full of
hot air," wink, you know, and then go back to running the
world?
Kroft: Why do you think so much has been
made of political humor this year? I know you've been on "Larry
King." You've been on the "Today Show." You've been all these
places . . .
Jon: Because there are five 24-hour
news channels. At some point, they got to turn and go, "Does
anybody have a joke about this?!"
Kroft: (Voiceover) Their Election Night
coverage, which they labeled Indecision 2000 months before anyone
had ever heard of a pregnant chad, nearly tied Fox News in the
race for 18- to 30-year-old viewers. And all this popularity has
made him a sought-after speaker on college campuses. At Northwestern,
the Hillel Society paid him five figures for his take on Jewish
culture.
(Excerpt of Jon's speech at Northwestern; footage
of "The Daily Show With Jon Stewart")
Kroft: (Voiceover) Stewart seems to save
his sharpest barbs for the news business itself, which he believes
is becoming more and more a promotional tool for its corporate
owners. And he took due notice when ABC's owner Disney invested
in an Internet company and then its sock puppet spokesman serenaded
Diane Sawyer on "Good Morning America."
(Excerpt from "The Daily Show With Jon Stewart"
in which Jon looks disgustedly at the camera after the Sawyer
clip. Jon makes a comment about Sawyer shedding a tear, not over
the song, but over the shattered remains of her legitimate journalism
career.)
Jon: It's about the system, then -- it's
not about the people who populate it. Does that make sense?
Kroft: Mm-hmm. But what is it about the
system?
Jon: Is that like any system? It -- it
cannot be effective once it gets away from what its goal and heart
should be, which is to present you with information, to inform
you and to help you. Once you become us, once you became a competitive
industry in the same respects as entertainment, now you're --
you're borrowing from, you know, the way we used to sell the "Sonny
and Cher" show in the '70s. You know, how can that not be a farce
when you're talking about news?
Kroft: Hmm.
Jon: Am I going to be -- am I part of
your -- the CBS family . . . you know? Can I be fired for this?
Kroft: Are you part of the CBS News family?
Jon: I don't know.
(Footage of Stewart; Kroft)
Krofts: (Voiceover) Actually, in the
course of doing this story, we found out he almost is. Comedy
Central is owned by a company called Comedy Partners, which is
a joint venture between AOL Time Warner and Viacom; the same company
that owns CBS.
Jon: But it's in one joint venture.
See? We're all going to get fired by the same guy one day and
it's going to be like a freaky -- it's like a crossbreed genetic
between, like, Dolly, the sheep and one of Murdoch's kids and
it'll just rule AOL Time Viacom Warner synergy.
(Footage of Jon; "The Daily Show With Jon Stewart"
Indecision 2004.)
Kroft: (Voiceover) With the elections
over and a new president in office, where is the next big story?
The same place as the last one, New Hampshire, where they're already
projecting the 2004 voting trends. After all, the next primary
and punch line is only three and a half years away.
(Excerpt from "The Daily Show With Jon Stewart")